About FeedPup

Hi, I'm John. I started FeedPup because every dog food site I read was useless.

I'm not a vet and I'm not a nutritionist — I'm a lifelong dog owner who's spent nearly three decades around dogs. FeedPup is the dog food site I always wanted to find: honest, research-driven, and not just a list of Amazon affiliate links.

The story behind FeedPup

I've lived with dogs since I was a kid — close to three decades of watching them grow, get sick, recover, and grow old. Over those years I've seen every kind of food come and go: kibble, fresh, raw, prescription, single-protein, you name it. I've also watched the dog food industry get more crowded, more expensive, and more confusing for owners just trying to do the right thing.

When I started seriously researching food for dogs with sensitive stomachs, I expected to find clear, evidence-based reviews. What I found instead was an industry of affiliate sites scraping Amazon listings, pasting them into "Top 10" articles, and slapping commission links on top. The information was thin, contradictory, and obviously written by people who'd never compared the products they were ranking.

"I wanted a site that did the homework — the kind of resource that would just tell you what to feed your dog, and what to avoid, and show its work."

So I built FeedPup as the site I wished existed: independent research, transparent methodology, and zero paid rankings. I read AAFCO guidelines, cross-reference peer-reviewed veterinary GI research, track FDA recall histories, analyze ingredient panels line by line, and aggregate verified-buyer outcomes from Chewy and Amazon to find what actually helps dogs with sensitive stomachs.

Every recommendation is honestly labeled as research-backed. When medical expertise is required, I say so and point readers to a licensed vet first.

FeedPup is the site I built for the next owner in my shoes. The one who wants the real answer, not the affiliate-link answer.

Our Values

What FeedPup stands for

Six rules I've made for myself running this site. Non-negotiable.

01

Honest about my limits

I'm not a veterinarian. I won't pretend to be one. When medical expertise is needed, I say so and recommend you consult a vet.

02

Research-backed, not marketing-fed

Every recommendation is built from AAFCO standards, peer-reviewed GI veterinary research, ingredient analysis, and verified-buyer outcomes. Real-world testing on my own dog begins post-adoption — and gets its own dated follow-up post.

03

No paid rankings, ever

Brands cannot pay to appear in or rank higher in any "Best Of" list. Affiliate links exist but never influence rankings.

04

Pros AND cons, always

No product is perfect. Every review includes flaws — even my top picks. Hiding cons damages trust faster than anything else.

05

Update when things change

Pet food formulas change. I re-test top picks every 12 months and update rankings. Stale reviews get marked or removed.

06

Acknowledge mistakes publicly

If I get something wrong, I correct it openly with a dated note at the top of the article. No silent edits.

How I evaluate dog food

A quick overview of my methodology. Read the full version on the How We Test page.

The 5-step evaluation process

  1. Ingredient analysis — Every product reviewed for AAFCO compliance, protein quality, fillers, and red-flag additives.
  2. Veterinary research cross-check — Claims compared against peer-reviewed GI veterinary research and AAFCO nutritional standards.
  3. Verified-buyer outcomes — Aggregated reviews from Chewy, Amazon, and vet forums to track real-world results, not press releases.
  4. Honest rating — Pros AND cons. No product is perfect, even my top picks.
  5. Ongoing monitoring — Recall status, pricing, and fresh verified-buyer reviews are re-checked monthly, and articles are updated (with a dated note) whenever something changes.

Read full methodology →

Team

Who's behind FeedPup

Just me right now. Adding a veterinary advisor when revenue allows.

👨

John

Founder & Editor

Lifelong dog owner of nearly three decades. Started FeedPup in 2026 because every dog food review site I read just recycled marketing copy. I do the AAFCO, recall, and ingredient research most sites skip.

🩺
Hiring · 2026

Veterinary Advisor

Medical Reviewer · DVM

Looking for a board-certified veterinary nutritionist to review medical content. Will be hired when site revenue justifies. Until then, I'm honest about not having vet credentials.

Have a product I should review?

I'm always researching new dog foods to add to FeedPup. If you've found something that worked wonders for your dog, send me a note. Or just say hi.

hello@feedpup.com →